How to Start Agritourism Business

Tourism can be considered as a basic pillar for a country to grow economically. We being as an agriculture enthusiast, always have a curiosity to explain or express what we do to the world. So, agritourism is basically a concept through which we can spread our work and people also know more about the agriculture. 

• Here, the AYS team welcomes you with a latest agriculture concept, its introduction and also providing a basic detail for establishing an agritourism venture. 

• In this era of technology and innovation, we are talking about the concept of bringing agriculture and tourism together. This concept is becoming famous by the name of Agri Tourism. The concept of agritourism involves bringing tourists to the farms. It is made up of the words agriculture and tourism, that is, it is a new way of doing business by taking agriculture and tourism together.

• In this, tourists get an opportunity to experience the activities done on the farm and see agriculture closely. Tourists can pluck fruits directly from the gardens and enjoy the freshly harvested crops, this also gives them a new experience. Along with this, they can also get experience of other agricultural works like milking cows, harvesting in the field and observing pests and diseases in crops. This also gives them a chance to know about the rural lifestyle.

Developing Agritourism!

• To develop an agritourism business, it is necessary to have good knowledge of agriculture, management skills and passion to provide some new experience to the tourists. We will explore some of the key things to consider when developing an agritourism business. 

• Agritourism in India has started since 2004 and from time to time the Government of India has worked to promote it. The concept of agricultural tourism is being taken to every corner of Maharashtra by the Agricultural Tourism Development Corporation and it is working with the farmers to make it on a large scale. Various training programs are organized by the government which provide consultancy service, financial assistance, marketing and training to the farmers in agritourism.

• According to a report by IAMRC, the Indian agritourism industry is likely to grow at a CAGR of 19% in the time period 2023 to 2028. Therefore, agritourism business can be a good option in the coming times.

• Along with India, agritourism industry has also started becoming popular in countries like Australia, Canada, United States of America and Philippines. Through this article today we will learn about the growing business like agritourism.

Understanding the Concept of Agritourism

This involves developing a tourist farm with facilities to show tourists what happens at the farm. Here tourists find rest areas, restaurants, crop fields and tour guides who introduce them to the various components of the farm. Here tourists can see agricultural activities and themselves also participate in it.

Selection of Components and Location of Agritourism

• The components are determined by location, as agriculture depends on climate and geography.  Depending on the location, the components include a combination of fish farming, orchards, vegetable gardens, dairy farming and flower gardens etc.

• Fish farms may also include boating facilities and flower gardens provide a beautiful experience to tourists. The location should have good transport facilities and parking area for vehicles. Good availability of labour is also essential as agritourism requires high involvement of human resources.

Planning for Business

• Planning a business involves writing a mission, goals, and vision. Describe your agritourism business and make it beautiful to attract visitors. It is also involved in making financial arrangements and other related strategies. 

• Agritourism or agro-tourism business involves various things like cooking areas, rest areas, camping areas, cottages and farm tours for which you need a good and organized map.

Marketing and Branding

You can describe and showcase your agritourism destination through a website and active social media channels to attract visitors. Keep your business small in the beginning and gradually develop it into a big agricultural tourist destination.

What are the Benefits of Agritourism?

• By doing agri-tourism business, farmers can diversify their income so that they also get an additional source of income. They can avoid crop losses due to any reason by doing agriculture business. 

• Nowadays, people come to rural areas in search of peace and by taking advantage of this opportunity, economic development of rural areas can be done through the concept of agro-tourism and employment can also be increased there.

• Tourism can be considered as a basic pillar for a country to grow economically. We being as an agriculture enthusiast, always have a curiosity to explain or express what we do to the world. So, agritourism is basically a concept through which we can spread our work and people also know more about the agriculture.

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